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Why Meta Ads Matter
iTunes downloads still matter for charting, but persuading fans to pay when streaming is free is a tall order. One mis-aligned ad can burn your budget fast. Our Meta Ads funnel spotlights the buy button first, while still offering streaming options in the smart link, turning curiosity into paid downloads instead of lost clicks.
So yes – Meta Ads can move the needle on iTunes. But actually building and managing those campaigns? That’s where most artists get stuck.
Meta Ads are incredibly powerful – but also notoriously complex. From pixel setup and audience targeting to ad formats, placements, and budget optimization, most artists don’t have the time (or desire) to learn it all.
How We Help Artists Succeed
And even when campaigns are running, another problem arises: most artists link to just one platform in their ads – usually Spotify or YouTube. This means anyone who prefers a different service bounces immediately, making the ads more expensive and less effective. You waste money on fans who might’ve been interested, but weren’t given a choice.
That’s where we come in: we handle the entire campaign for you – including audience targeting, creative setup, and smart link routing – so you can focus on making music while we ensure every click counts – all while fully complying with Meta’s Advertising Policies