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On Deezer, discoverability has become the new gatekeeper, often tougher than studio time. Unlocking personalized Flow feed and editorial playlists is the fastest way to break out of obscurity, but those spots don't come by accident. That kind of lift requires deliberate promotion, not just hope and hashtags. If you want Deezer listeners saving your track this week, it's time to treat ads like part of the release plan.
If you’re trying to promote your music in a meaningful way, you’re not alone. Every day, thousands of artists upload new songs to streaming platforms, hoping to be heard. But most get buried before they even have a chance. The problem isn’t the music-it’s the visibility.
Why Music Promotion is so Difficult today
There are more tools and platforms than ever, but that doesn’t make promotion easier. In fact, it often makes it more confusing. Should you post on TikTok? Run paid ads on every platform? Build a fanbase city by city? Most independent artists are stuck trying a bit of everything without ever gaining traction.And even when something works, it’s hard to repeat it. One video might blow up. One editorial placement might give you a few thousand plays. But then the algorithm shifts, and you’re invisible again.
What actually works?
The artists who break through have one thing in common: they consistently get their music in front of the right listeners. Listeners who actually like the genre. Who live in the region. Who follow similar artists. Listeners who are more likely to save, follow, and share.
That kind of exposure isn’t random. It’s built. And that’s where a smart music promotion funnel comes in.