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A Realistic Breakdown
If you’re an independent artist or label, you’ve probably asked: Is it actually worth it to advertise on Spotify? With all the talk of algorithmic playlists, stream counts, and monthly listeners, it’s tempting to think a well‑placed ad might finally break your track through. The honest answer: Yes Spotify ads are worth it, but it depends on your goals, budget, and timeline-and on choosing the right strategy for the right job.
Below we explain how Spotify Ads Manager works, where it shines, when Meta Ads might be the better option, and how our Ads for Music and Moonstrive Media teams can help.
How Spotify Advertising Works (Ads Manager)
Spotify’s self‑serve Ads Manager lets you run short audio or video ads that play between songs for Spotify Free listeners. You choose your objective, upload creative, and target by:
- Age, gender, location, language, platform
- Interests, real‑time contexts, and genre
- Fan base targeting (reach fans of specific artists)
Audio ads can be up to 30 seconds and include a companion image and call‑to‑action button. Campaigns are budgeted by ad set with frequency controls and reporting.