Ads for Music Logo linking to the Starting-page

Apple Music Promotion:
How to Grow Your Audience

Apple Music Promotion Picture with a Woman singing and apple logos in the background

Apple Music is one of the most popular music platforms in the world, yet many artists struggle to build meaningful momentum there. Its closed ecosystem and lack of social discovery features make it harder to get noticed without editorial support. And unlike Spotify, where algorithmic playlists like Discover Weekly or Release Radar offer passive exposure, Apple Music relies heavily on direct saves and intentional fan behavior.

So how do you promote your music effectively on Apple Music without relying on luck or label connections?

Why Promoting on Apple Music Is Different

Most common music promotion tactics-like organic playlisting, influencer shoutouts, or SEO-based Spotify pitch strategies-simply don’t work for Apple Music. There’s no open playlist ecosystem, no pitch portal for independent artists, and no algorithmic feeds like Release Radar to nudge new tracks. This means what works on Spotify often fails on Apple, leaving artists confused when growth stalls.

At the same time, Apple Music listeners are among the most engaged and loyal. They subscribe. They add to their libraries. They buy merch. But reaching them requires more than a viral post or a blog mention.

How Meta Ads Can Reach Apple Music Fans

Meta Ads (Instagram and Facebook) let you get your music in front of fans who already listen to similar artists, follow music brands, and engage with genre-specific content. With the right targeting setup, you can:

Reach iOS users with a higher likelihood of using Apple MusicShow ads to people who engage with your genre on social platformsRetarget fans who clicked your links but didn’t convert

We send that traffic to a smart landing page that includes Apple Music alongside other platforms like Spotify and YouTube. That way, fans can choose where to listen, while Apple Music users get the direct click-through they expect.

While YouTube Ads are great for visibility and discovery, Apple Music requires a more deliberate funnel-one that sends fans directly into the Apple ecosystem and tracks saves and replays, not just views.

Want to go deeper on Apple Music growth strategies? Here’s another article we wrote on how Meta Ads fit into your Apple Music promotion stack.

Key Metrics to Focus On

When promoting on Apple Music, you won’t get the same level of public feedback as on Spotify. But you can still measure impact:

Library adds (Apple’s equivalent of saves)Streams per listener (repeat engagement)Growth in Shazams (signal of offline discovery)

By running Meta Ads that lead to intentional clicks, you help push these metrics upward. More importantly, you give Apple Music a reason to see your track as worth surfacing in search or editorial consideration.

For an overview of how Apple Music structures its artist dashboard and library metrics, visit the official Apple Music for Artists page.

Apple Music vs Spotify: A Different Game

Apple MusicSpotify
Algorithmic playlists❌ Limited✅ Discover Weekly, Release Radar
Editorial access❌ Closed unless via distributor✅ Editorial pitch portal
Listener engagement✅ High save/purchase behavior✅ High playlist follow-through
Follower system❌ No✅ Yes

This doesn’t mean Apple Music isn’t worth promoting. It means you need to drive the action directly, and Meta Ads give you that control.

Ready to Promote Your Music on Apple Music?

We’ll build and run your campaign, target the right audience, and send listeners directly to your Apple Music profile (along with other platforms). You don’t need to set up ad accounts, test creatives, or guess who to target.

Let us handle the ads – you focus on the music.

Get Started Now!

Our Products

Check out our products

We take the complexity out of running ads, so you can focus on your music.

Instagram & Facebook Ads

Starting at
$400
  • Professional Ad Design
  • Audience Targeting
  • Campaign Management
  • Custom Reporting
  • Instagram & Facebook TOS compliant
Get Started Now!

YouTube
Ads

Starting at
$75
  • Video Ad Optimization
  • Audience Targeting
  • Campaign Management
  • Performance Tracking
  • YouTube TOS compliant
Get Started Now!

Spotify
Ads

Starting at
$400
  • Same Platform Ads
  • Audience Targeting
  • Campaign Management
  • Spotify for Artists Analytics
  • Spotify TOS compliant
Get Started Now!

Custom Campaigns

Starting at
$2,500
  • Multi-Platform Strategy
  • Custom Ad Creation
  • Advanced Targeting
  • Detailed Analytics
  • Priority Support
Get Started Now!

General FAQ

What payment methods do you accept?

We accept all major credit cards (MasterCard, Visa, American Express, and more), as well as Apple Pay and Google Pay. If you’d like to pay with PayPal, the only way is to link your PayPal account to either Google Pay or Apple Pay. If you need assistance with this, please reach out.

Do I need any experience with ads?

No! That’s the point. At Adsformusic, we take care of everything, so you don’t have to learn ad platforms or deal with complex settings.

Can you guarantee a certain number of streams or followers?

No, because ad performance depends on many factors like budget, genre, and audience. At Adsformusic, we optimize campaigns to get the best possible results within your budget.

What kind of results can I expect?

Results vary depending on your budget and goals. Some artists see an increase in streams and followers, while others gain more engagement on social media. We always aim for the most efficient use of your budget.

My song is not released yet. Can I still place an order?

Yes, you can. However, please make sure to send us your song on the release date to ensure a seamless start to your campaign.

Spotify FAQ

What are Spotify Display Ads?

We run clickable image-based ads on Spotify’s app and desktop. Listeners see your ad and can tap directly to your track.

Where will my ad appear?

Spotify Display Ads appear in the most visible spots of the platform. They show up on the Spotify homepage, the “For You” page, and browse sections.

Who creates the ad?

We handle everything: visual design, copywriting, and setup. You just send us your song and select the country and genre.

Can I choose who sees the ad?

Yes. We target based on location and music preferences to match your ideal audience.

Will this get me real streams?

Yes. The ad links directly to your song, and streams come from real Spotify users who actively choose to play your music. Spotify ads are an official advertising method provided directly by Spotify, making them the safest and most legitimate way to grow your streams. Spotify’s system guarantees that every play is organic, monetizable, and 100% compliant with Spotify’s rules.

Do I need a Spotify Ad Studio account?

No. We manage the entire campaign for you—no setup or account access required.

Facebook & Instagram FAQ

How long does it take to see results?

Typically, you’ll start seeing initial results within the first week, but it takes about 2-3 weeks to optimize campaigns fully and achieve the best performance.

I need an Instagram or Facebook page?

No, you don’t need your own social media profiles. We use our ad accounts to run campaigns, making the process seamless for you.

How long does it take to launch my campaign?

We launch your campaign within 5 business days after receiving your track.

What kind of results can I expect?

Our campaigns attract engaged listeners who genuinely enjoy your music and become long-term fans. Stream numbers may initially appear lower compared to playlist campaigns, but listener engagement is significantly higher.

How do I track performance?

At Adsformusic, you’ll receive access to a personalized dashboard where you can monitor visits, clicks, and audience demographics.

Is this service bot-free?

Yes, Adsformusic guarantees 100% authentic growth, fully compliant with Spotify’s Terms of Service.

Do I need to provide a video?

No, we’ll create an eye-catching ad using just your Spotify link. If you have a video you’d like to include, please let us know. Ensure the video format is either 1:1 or 9:16.

Can I promote any song?

Typically, Meta restricts explicit content, particularly explicit visuals. However, our experience shows they’re less strict about explicit lyrics, provided they’re not excessively offensive. If you’re unsure, please contact us for guidance.

Do you offer refunds?

We offer refunds under certain conditions—for example, if your track is declined by Meta before the campaign begins, you are eligible. Please see our refund policy for full details.

YouTube FAQ

What types of YouTube ads do you run?

We currently offer skippable video ads, which appear before other videos on YouTube. When interested viewers click on your ad, they’ll be redirected directly to your video.

How long does it take to see results?

Once your ad is approved (usually within 1-3 days), you’ll immediately be able to view the results in YouTube Studio.

Do I need a Google Ads account to run ads?

No, you don’t need a Google Ads account. At Adsformusic, we manage all campaigns through our advertising accounts to ensure a seamless experience.

How long does it take to launch my campaign?

Your campaign will be launched within 5 business days after we receive your track.

How can I track the campaign’s performance?

You can monitor performance directly through your YouTube Studio dashboard. If you don’t have access to YouTube Studio, we can send you a Google Ads report once your campaign has concluded.

Is this service bot-free?

Adsformusic guarantees 100% authentic growth, fully compliant with YouTube’s and Google’s Terms of Service.

Can I promote any song?

Google generally restricts highly explicit content, especially in visuals. Mildly explicit lyrics usually pass without issues. If you’re unsure about your track, feel free to contact us for guidance.

Do you offer refunds?

We offer refunds under certain conditions—for example, if your track is declined by Google before the campaign begins, you are eligible. Please see our refund policy for full details.

How long does it take to launch my campaign?

Your campaign will be launched within 5 business days of receiving your track.